At the intersection of education, marketing, and transformation /

There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sit...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Brock, Sabra E.
Format: Electronic eBook
Language:English
Published: New York : Brighton, MA : Touro College Press ; Academic Studies Press, 2013
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Local Note:ProQuest Ebook Central