Marketing on a shoestring budget : a guide for small museums and historic sites /

Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then e...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Pitel, Deborah (Author)
Format: Electronic eBook
Language:English
Published: Lanham, MD : Rowman & Littlefield, 2015
Series:American Association for State and Local History book series.
Subjects:
Local Note:ProQuest Ebook Central