Doing business in India : a framework for strategic understanding /

A comprehensive look at understanding India with a strategic framework that can be readily used for doing business in this market is needed. Doing Business in India discusses the cultural and consumer profile of the people of India and how these fit into the macroeconomic context. The analytical fra...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Lakshman, C. (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam, Netherlands : Elsevier, 2015
Series:Elsevier Asian studies series.
Subjects:
Local Note:ProQuest Ebook Central