Playing for God : evangelical women and the unintended consequences of sports ministry /
When sports ministry first emerged in the 1950s and 1960s, its founders imagined male celebrity athletes as powerful salespeople who could deliver a message of Christian strength: "If athletes can endorse shaving cream, razor blades, and cigarettes, surely they can endorse the Lord, too,"...
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Full text (MCPHS users only) |
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Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
New York :
New York University Press,
2015
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Series: | North American religions.
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Subjects: | |
Local Note: | ProQuest Ebook Central |