Marketing 4.0 : moving from traditional to digital /
Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personali...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2017
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
