International Business Diplomacy : How can Multinational Corporations Deal with Global Challenges? /

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business e...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Ruël, Huub
Format: Electronic eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2017
Series:Advanced series in management.
Subjects:
Local Note:ProQuest Ebook Central