Brand aid : shopping well to save the world /
ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful examp...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Minneapolis :
University of Minnesota Press,
2011
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| Series: | Quadrant Book.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
