Behavioural Targeting.
Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through vari...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Diplomica Verlag,
2009
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
