Anime's media mix : franchising toys and characters in Japan

Anime's media mix : franchising toys and characters in Japan /

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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Steinberg, Marc, 1977- (Author)
Format: Electronic eBook
Language:English
Published: Minneapolis : University of Minnesota Press, 2012
Subjects:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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