Challenges and opportunities for the clothing industry in Eastern and Southern Europe /

Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments i...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Jones, Richard M., Hayes, Steven G.
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Pub., 2007
Series:Journal of fashion marketing and management ; v. 11, no. 1.
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Local Note:ProQuest Ebook Central