Challenges and opportunities for the clothing industry in Eastern and Southern Europe /
Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments i...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2007
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| Series: | Journal of fashion marketing and management ;
v. 11, no. 1. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments in the clothing industry in Eastern and Southern Europe. The contributions explore a wide territory, covering both production and trade-related changes in the region, as well as market-level characteristics and dynamics. |
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| Physical Description: | 1 online resource (168 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781846633928 1846633923 9781846633935 1846633931 |
| ISSN: | 1361-2026 ; |
| Source of Description, Etc. Note: | Print version record. |
