Challenges and opportunities for the clothing industry in Eastern and Southern Europe /
Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments i...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2007
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| Series: | Journal of fashion marketing and management ;
v. 11, no. 1. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- The role of focal suppliers in strategic networks for internationalisationAn exploratory study on the reasons for purchasing imported high fashion apparels; Book review; Forthcoming in Issue 2; Note from the publisher.
