The marketing strategy desktop guide /
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Thorogood,
2007
|
| Edition: | 2nd ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
