All you need is a good idea! : how to create marketing messages that actually get results /
Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. This insight...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2008
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
