The Social Media MBA : Your Competitive Edge in Social Media Strategy Development and Delivery.

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Holloman, Christer
Format: Electronic eBook
Language:English
Published: Hoboken : John Wiley & Sons, 2011
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Local Note:ProQuest Ebook Central