The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy /

"The inside information that marketers and social media practitioners have been dying to get hands on. It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you t...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Holloman, Christer
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, UK : Wiley, 2013
Subjects:
Local Note:ProQuest Ebook Central