Campaign It! : Achieving Success Through Communication.
Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any asp...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Kogan Page,
2012
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
