Rethinking Marketing : Towards Critical Marketing Accountings.
This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The boo...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Sage Publications,
1998
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
