Rethinking Marketing : Towards Critical Marketing Accountings.
This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The boo...
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Full text (MCPHS users only) |
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Sage Publications,
1998
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; Table of Contents; 1
- Marketing Disequilibrium: On Redress and Restoration; Part I
- Marketing Philosophy; 2
- Postmodernism: The End of Marketing?; 3
- Commentary; Part II
- Redefining Markets; 4
- From Marketing to Societing: When the Link is More Important than the Thing; 5
- Exchange, Instititutions and Time; 6
- Commentary; Part III
- Reframing Consumers; 7
- Symbolic Meaning and Postmodern Consumer Culture; 8
- It's a Matter of TIme: The Significance of the Women's Market in Consumption; 9
- Commentary; 10
- Morality and the Marketplace: An Everyday Story of Consumer Ethics.
- 11
- Theory, Ethical Critique, and the Experience of Marketing12
- Commentary; 13
- Commentary; Part V
- The Marketing Profession; 14
- The Process of Interprofessional Co mpetition: A Case of Expertise and Politics; 15
- On the Idolization of Markets and the Denigration of Marketers: Some Critical Reflections on a Professional Paradox; 16
- Commentary; Part VI
- Marketing Pedagogy; 17
- Research, Rhetoric and Reality: M.
