Brand NFL : making and selling America's favorite sport /
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this...
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Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Chapel Hill :
University of North Carolina Press,
2007
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Series: | Caravan Book.
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Subjects: | |
Local Note: | ProQuest Ebook Central |