Brand NFL : making and selling America's favorite sport /

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Oriard, Michael, 1948-
Format: Electronic eBook
Language:English
Published: Chapel Hill : University of North Carolina Press, 2007
Series:Caravan Book.
Subjects:
Local Note:ProQuest Ebook Central