Three Threats to Brand Relevance : Strategies That Work.
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."--David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provoca...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Wiley,
2013
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| Series: | J-B Short Format Series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
