Marketing Library and Information Services II : a Global Outlook.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The followin...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Gupta, Dinesh K.
Other Authors: Massisimo, Angels, Koontz, Christie
Format: Electronic eBook
Language:English
Published: Berlin : De Gruyter, 2013
Series:IFLA publications.
Subjects:
Local Note:ProQuest Ebook Central