Tactical transparency : how leaders can leverage social media to maximize value and build their brand

Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Holtz, Shel
Corporate Author: International Association of Business Communicators
Other Authors: Havens, John C.
Format: Electronic eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, 2009
Edition:1st ed.
Series:J-B international association of business communicators.
Subjects:
Customer relations > Management.
Social media.
Interactive marketing.
Business communication > Blogs.
Internet marketing > Management.
Social Media
social media.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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