Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world

Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing o...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Mora, Pierre, 1955- (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer, 2016
Series:Management for professionals.
Subjects:
Wine tourism > Case studies.
Advertising > Wine.
Wine industry > Management > Case studies.
Marketing.
Public relations.
marketing.
farming (activity or system)
public relations.
globalism.
Case studies.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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