Measuring marketing : the 100+ essential metrics every marketer needs /
"Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective appro...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston :
De G Press,
2018
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| Edition: | Third edition. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
