Measuring marketing : the 100+ essential metrics every marketer needs /
"Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective appro...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston :
De G Press,
2018
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| Edition: | Third edition. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Part 1: Corporate Financial Metrics
- Part 2: Marketing Planning Measures
- Part 3: Brand Metrics
- Part 4: Customers Metrics
- Part 5: Product/Offering Metrics
- Part 6: Price Metrics
- Part 7: Advertising/Promotion Metrics
- Part 8: Direct Marketing Metrics
- Part 9: Digital/Social Metrics
- Part 10: Place/Distribution Metrics
- Part 11: Sales Metrics.
