Event Portfolio Management : Theory and Methods for Event Management and Tourism.
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Goodfellow Publishers, Limited,
2019
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| Series: | Events Management and Methods Ser.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
