Event Portfolio Management : Theory and Methods for Event Management and Tourism.
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Goodfellow Publishers, Limited,
2019
|
| Series: | Events Management and Methods Ser.
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; Title Page; Contents; Acknowledgements; Introduction to the Events Management Theory and Methods Series; About the authors and contributors; 1 Introduction; Part I: Theory; 2 Cities and Events: Introducing Event Portfolios; 3 Event Portfolio Leveraging; 4 Event Portfolios and Stakeholder Networks; 5 Critical Aspects of Portfolio Design; Part II: Case Studies; 6 Portfolio Evaluation and Impact Assessment; 7 Governmental Approach to Major Events in New Zealand; 8 Portfolio of Major Events in Auckland, Wellington and Dunedin
- 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne10 Sector-focused Approach to Business Events in Manchester; 11Edinburgh, a Festival City; 12 International Comparison of Festival and Event Cities and their Portfolios; 13 Conclusions; Index
