Public Relations for the Public Good : How PR Has Shaped America's Social Movements.

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our n...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Louis Capozzi; Shelley Spector
Format: Electronic eBook
Language:English
Published: Business Expert Press, 2016
Series:Public relations collection.
Subjects:
Local Note:ProQuest Ebook Central