Branding in a Competitive Marketplace.
Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing bran...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi :
SAGE Publications,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
