Mobile customer relationship management /
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
2007
|
| Series: | Business process management journal ;
v. 13, no. 6. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
