Mobile customer relationship management /
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
2007
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| Series: | Business process management journal ;
v. 13, no. 6. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; CONTENTS; EDITORIAL BOARD; Guest editorial; Mobile customer relationship management: an exploratory analysis of Italian applications; Mobile customer relationship management: underlying issues and challenges; Internet vs mobile banking: comparing customer value perceptions; Contextual perceived value?; SMS advertising, permission and the consumer: a study; Mobilizing customer relationship management; Mobile technology in field customer service; The role and impact of business process management in enterprise systems implementation; Awards for Excellence.
