The development of marketing management : the case of the USA, c. 1910-1940 /
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, VT :
Ashgate,
2008
|
| Series: | History of retailing and consumption.
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
