The development of marketing management : the case of the USA, c. 1910-1940

The development of marketing management : the case of the USA, c. 1910-1940 /

This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Usui, Kazuo, 1953-
Format:	Electronic eBook
Language:	English
Published:	Aldershot, England ; Burlington, VT : Ashgate, 2008
Series:	History of retailing and consumption.
Subjects:	Marketing > Management > Case studies. Marketing > United States > History > 20th century. Marketing > United States > Management > History > 20th century. Case studies.
Local Note:	ProQuest Ebook Central

Description
Summary:	This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Physical Description:	1 online resource (xii, 166 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780754682301 0754682307
Source of Description, Etc. Note:	Print version record.