Corporate reputation : managing opportunities and threats

Corporate reputation : managing opportunities and threats /

According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in orga...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format: Electronic eBook
Language:English
Published: Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., 2011
Series:Psychological and behavioral aspects of risk series.
Subjects:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Organizational effectiveness.
Performance > Management.
Performance technology > Management.
corporate image.
Local Note:ProQuest Ebook Central

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Full text (MCPHS users only)

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