The king of drinks : schnapps gin from modernity to tradition /

Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for Africa.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Bersselaar, Dmitri van den
Format: Electronic eBook
Language:English
Published: Leiden ; Boston : Brill, 2007
Series:African social studies series ; v. 18.
Subjects:
Local Note:ProQuest Ebook Central