The ABC of XYZ : understanding the global generations

The ABC of XYZ : understanding the global generations /

Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people, Are Gen X-ers still slackers?...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: McCrindle, Mark
Other Authors: Wolfinger, Emily
Format: Electronic eBook
Language:English
Published: Sydney : UNSW Press, 2009
Subjects:
Generations > Australia.
Intergenerational relations > Australia.
Generation X > Australia.
Generation Y > Australia.
Baby boom generation > Australia.
Conflict of generations > Australia.
Australia > Social conditions.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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