The Essentials of Marketing Research.

The Essentials of Marketing Research.

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the fu...

Full description

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Silver, Lawrence S.
Other Authors: Stevens, Robert E., Wrenn, Bruce, Loudon, David L.
Format: Electronic eBook
Language:English
Published: Hoboken : Taylor and Francis, 2012
Edition:3rd ed.
Subjects:
Marketing research.
Marketing research > Case studies.
Electronic books.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

Similar Items