The tourism and leisure experience : consumer and managerial perspectives /
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws toge...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bristol, UK ; Buffalo, NY :
Channel View Publications,
2010
|
| Series: | Aspects of tourism.
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
