Demographic change and the fashion market /
This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2005
|
| Series: | Journal of fashion marketing and management ;
v. 9, no. 4. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
