Demographic change and the fashion market /
This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2005
|
| Series: | Journal of fashion marketing and management ;
v. 9, no. 4. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 245 | 0 | 0 | |a Demographic change and the fashion market / |c editor Richard M. Jones. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2005. | ||
| 300 | |a 1 online resource (112 pages) | ||
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| 490 | 1 | |a Journal of fashion marketing and management, |x 1361-2026 ; |v v. 9, no. 4 | |
| 505 | 0 | |a EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same -- myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing. | |
| 505 | 8 | |a Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence. | |
| 520 | |a This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Estelami, Hooman. | |
| 700 | 1 | |a Jones, Richard M. | |
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| 830 | 0 | |a Journal of fashion marketing and management ; |v v. 9, no. 4. | |
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