Strategies for international industrial marketing : the management of customer relationships in European industrial markets /
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
2013
|
| Series: | Routledge library editions. International business ;
v. 40. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
