Big data, big innovation : enabling competitive differentiation through business analytics /

"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabl...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Stubbs, Evan
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014
Subjects:
Local Note:ProQuest Ebook Central