Islamic branding and marketing : creating a global Islamic business

Islamic branding and marketing : creating a global Islamic business /

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the ne...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Temporal, Paul
Format: Electronic eBook
Language:English
Published: Singapore : John Wiley & Sons (Asia), 2011
Series:Wiley trading.
Subjects:
Marketing > Islamic countries.
Consumers > Islamic countries > Psychology.
Branding (Marketing) > Islamic countries.
Islamic countries > Commerce.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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