Targeted : how technology is revolutionizing advertising and the way companies reach consumers /
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part pre...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
2015
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
