Advertising as culture /

ʺThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human e...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Wharton, Chris
Format: Electronic eBook
Language:English
Published: Bristol, UK ; Chicago : Intellect, 2013
Subjects:
Local Note:ProQuest Ebook Central