Advertising as culture /
ʺThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human e...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bristol, UK ; Chicago :
Intellect,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Introduction
- advertising and culture
- 1. Advertising
- a way of life
- 2. Advertising research
- 3. Spreads like butter
- culture and advertising
- 4. Handbags and gladrags
- the rise and rise of accessories in fashion and advertising
- 5. Music and advertising
- a happy marriage?
- 6. The cultural economy of death
- advertising and popular music
- 7. Art and advertising
- circa 1880 to the present
- 8. On-line digi-ads
- 9. Selling politics
- the political economy of political advertising
- 10. Media and advertising
- the interests of citizens and consumers.
