The dark side of personalization : online privacy concerns influence customer behavior /

Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent...

Full description

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Ziesak, Jörg
Format: Electronic eBook
Language:English
Published: Hamburg : Anchor Academic Pub., 2013
Series:Compact.
Subjects:
Local Note:ProQuest Ebook Central