Improving sales and marketing collaboration : a step-by-step guide /
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015
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| Edition: | First edition. |
| Series: | 2014 digital library.
Selling and sales force management collection. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. |
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| Item Description: | Title from PDF title page (viewed on December 21, 2014). Part of: 2014 digital library. |
| Physical Description: | 1 online resource (1 PDF (xviii, 187 pages)) |
| Bibliography: | Includes bibliographical references (pages 179-183) and index. |
| ISBN: | 9781606498033 1606498037 1606498029 9781606498026 |
| ISSN: | 2161-8917 |
| Source of Description, Etc. Note: | Print version record. |
