Post-war industrial media culture in Sweden, 1945-1960 : new faces, new values

Post-war industrial media culture in Sweden, 1945-1960 : new faces, new values /

During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organ...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Björkin, Mats (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam : Amsterdam University Press, 2022
Series:Film culture in transition.
Subjects:
Electronic office machines > Social aspects > Sweden > History > 20th century.
Business communication > Technological innovations > Sweden > History > 20th century.
Business communication > Social aspects > Sweden > History > 20th century.
Mass media > Technological innovations > Sweden > History > 20th century.
Mass media > Social aspects > Sweden > History > 20th century.
Local Note:ProQuest Ebook Central

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